Our digital diet—what we consume with our eyes on screens—increasingly influences our physical diet—what we put in our mouths. Picard’s pistachio log is the direct result of this phenomenon. It brings the viral Dubai chocolate bar from your social media feed, where you have likely watched it being snapped and eaten a dozen times, directly to your kitchen freezer.
The dessert is designed to match the online aesthetic perfectly. It looks like the videos: the crack of the shell, the ooze of the cream, the distinct layers. It fulfills the visual promise of the internet, allowing you to recreate the sensory experience you’ve been watching on TikTok or Instagram Reels.
At €28.99, it allows you to “taste the algorithm.” It closes the loop between watching a food video and actually eating the food. It satisfies the curiosity sparked by millions of views, answering the question, “What does that actually taste like?”
This is 2025 eating. We consume content first, building up an appetite and an expectation, and then we consume the product. Picard facilitates this transaction seamlessly, turning pixels into calories.
Enjoy the taste of the internet. It turns out, the digital diet tastes like roasted pistachio and dark chocolate. It is a delicious way to consume your feed.